Phoney is an independent design studio that reinvents reality for a smart and cultured future. Through design, voice and forward thinking ideas, we create stand-out worlds for brands we love.
Selected work
Selected work
Presence over convience, process over shortcut and friction over easy for Bartine Bakery
An ode to craftsmanship and everyday beauty - meet NONA
A journey in form and colour for Maiwe Skin
A long running love affair with Nicole Huisman
Bringing local Dutch nature into your home with Ajen Botanical Body Care
Putting back the 'fun' in functionality for FEST Amsterdam
Shining a spotlight on crowdfunding supporters for voordekunst
NEW
Build your brand universe with our new AI-powered service: The Phoney Edit.
Building a frame for creation with voordekunst
Honoring the past while embracing the future for Van Tilburg
Celebrating sport, spirit and women with Laura de Mildt
Join the good morning movement with Wakey
An affair to remember, Phoney x Roffa Mon Amour
Sending out pawsitive vibes with GULA
Branding the most iconic residential building of Rotterdam, De Zalmhaven