Roffa Mon Amour
2018 — 2022
Roffa Mon Amour
2018 — 2022
By celebrating intelligent, creative, and thought-provoking filmmakers, Roffa Mon Amour challenges its audience to expand their perspectives. Our aim was to capture, translate, and convey this vision across all communications.
ROLE & SERVICES
Branding
Campaigns
Graphic Design
Web Design
CLIENT
www.roffamonamour.com
APPROACH
Roffa Mon Amour has manifested itself as a cultural, and experimental festival, known for its creative and daring films. We decided to build them a graphic domain that is cohesive with the legacy of their past, yet laced with a contemporary twist that reflects the platform’s forward-thinking approach.
TYPOGRAPHY
At the heart of Roffa Mon Amour’s visual identity lies a custom typography which perfectly embodies its essence.
It has a unique and cult-like character that leaves a lasting impression on anyone who comes across it. Inspired by Gill Kayo, the custom typeface serves as a foundation for the identity — quirky, playful and romantic just like the festival itself.
Roffa Mon Amour typeface,
based on Gill Kayo.
Introducing RMA Summer Film School. The custom fonts offers versatility, making it usable in multiple creative ways across various aspects of the brand.
BRAND ELEMENTS
Every new edition, we will opt for a fresh and eye-catching colour combination whilst preserving recognizable elements like typography and the subtle fade that creates a spotlight-like effect. All combined, they radiate a playful, romantic and pleasantly surprising atmosphere, perfectly capturing the platform’s celebration of intelligent and creative cinema.
The identity is constructed as a framework to showcase various film stills, to evoke the very essence of the film festival and the films it represents.
VISUAL IDENTITY
The identity connects at various points to cinematic elements, and with the new custom typography, we've established a flexible and recognizable style. The rebranding successfully captured the essence of the platform’s mission.
“I always admired Phoney Clubs bold and peculiar style and I was super excited to work together and see how they would shape our eccentric film festival. It turned out to be a match made in heaven. Not only the incredible and thoughtful designs, but also the pleasant collaboration with Anne and Sanne.”
CHARLOTTE VAN ZANTEN
Co-Founder of Roffa Mon Amour
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©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
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