Futureproof living on historical ground, what does that look like? In an attempt to grasp the modern vs. classic duality of the project, we crafted a logo which mirrors the sophisticated architecture of the three residential towers. Our design system, inspired by the building’s slender shapes and vertical lines, has a lightweight and modern feel with a distinct architectural and urban touch.
Throughout our five-year partnership, we delved deep into the essence of De Zalmhaven's story, creating a rich visual identity that includes branding, web design, book design, apartment finder, digital and active campaigns and various print expressions. The colour palette, composed of black, white, grey and gold, exudes luxury and depth. Soft greys create visual diversity while gold accents add a touch of luxury.