The Coucou Club
2018 — Ongoing
The Coucou Club
2018 — Ongoing
The Coucou Club is your go-to global beauty destination, offering you the coolest niche brands, local rituals and trends from all over the world.
ROLE & SERVICES
Branding
Campaigns
Graphic Design
Web Design
CREDITS
Photography:
Encrite Studio
Meis & Jip
CLIENT
www.thecoucouclub.com
APPROACH
Coucou believes in beauty that knows no bounds - inclusive, transparent, and just one click away. A brand that stands at the forefront of beauty reinvention deserves a bold face, custom-made typography and a unique graphic icon style.
TYPOGRAPHY
This new female movement wouldn't be complete without its own fabulous custom typography. Coucou Regular is soft and friendly, yet breathes boundless spirit and cuteness.
PACKAGING
In a world brimming with beauty and cosmetics, we were tasked to create a packaging range that stands out and exudes the quirky, colourful and innovative essence of Coucou’s products.
ICONOGRAPHY
To add a dash of playfulness, we have created custom iconography which weaves an element of surprise through Coucou’s visual identity. Strategically placed, these quirky icons are a sight for the eyes, much like a perfectly wrapped Coucou gift.
Coucou is a brand that is alive and moves with the seasons, our designs functioning as tools for fearless self-expression.
CAMPAIGNS
As the identity is adaptable and flexible, we created multiple campaigns and products, all aligned with Coucou’s signature popping colour palette. Fearless, fun and expressive.
“Phoney immediately understood how we wanted to portray our brand and got into the Coucou Vibe ;). We match not only on design and branding level, but also as individuals. We are working together for five years, and many more to come!”
PHILIPPINE DORHOUT MEES
Co-founder of THE COUCOU CLUB
Every present needs a future.
Let's reinvent reality together. Drop us a line
Explore More
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Currently working on:
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©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
Currently working on:
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