Expand your brand universe with The Phoney Edit
Your brand world, endlessly expanded - without the scale or spend of traditional production. That’s the thinking behind The Phoney Edit: a hybrid approach that produces high-quality AI content, refined by hand and defined by our signature Phoney direction.
TPE for Ajen Botanical Body Care
Consistent. Scalable. On brand.
It begins with the real thing: your product, photographed in our studio from every angle. The world around it, we build from scratch. We set the mood and the lighting, and decide on art direction, props and styling to create your custom brand world. Ownable, recognizable, scalable.
Cases
CÎME Clear Skin product campaign
Redefining De Koffiejongens signature photography direction
Maiwe Skincare product and texture imagery
Dwelling like the Dutch - Ajen brand campaign ‘26 w/ Soesja Leugs as AI twin
Campaign + product imagery for EQUAZEN supplements
CÎME Skincare
Why people choose
The Phoney Edit
One setup. Endless output.
We build your visual world once, and produce from it indefinitely, so every image feels like it belongs.
Every image is a creative decision. Not a prompt.
Phoney's signature art direction on every image.
A fraction of traditional production cost.
No casting fees, no location costs, no day rates.
Full commercial usage rights. Yours to use across digital and print.
Pricing
Pricing: Fully custom visuals starting from €120 / image
Type of content
Brand video
Product video
Brand campaigns
Product photography
Seasonal campaigns
Digital ads
Editorial
