voordekunst
2024
voordekunst
2024
voordekunst is a nationwide kickstarter for talent and culture. With a new and improved identity, the platform is gearing up to shape a future filled with artistic expression.
ROLE & SERVICES
Branding
Graphic Design
Web Design
Campaign
Social Media
CREDITS
Photography:
Michiel Spijkers
Development:
Digital Natives
CLIENT
www.voordekunst.nl
OVERVIEW
Over the years, voordekunst has grown into a national institution and needed a fresh face that could keep up with its ambitions. With the introduction of new brand elements, there was also a need for greater cohesion. Voordekunst, Crowdkeeping, and Creative Funding - the three branches of the foundation - were to be united under one strong brand, without losing their individual identities.
APPROACH
Bringing structure to chaos. When housing a wide diversity of creative minds and projects under one roof, there is a risk of chaos. To prevent the brand from feeling disjointed, we built a design-system with structure and consistency as our guiding principles while maintaining the creative spirit of voordekunst.
We introduced a flexible grid of core components that allows elements to move freely and expressively. Structural elements like the logo, colours and typography keep things consistent and unified—they safeguard the brand’s identity. With a fresh take on illustration, animation, and iconography, we also handed voordekunst a toolkit to express itself in any way it wants.
PAYOFF
voordekunst is the engine, the launchpad for creativity. It’s where raw ideas come to life and land on a national stage. It’s where artists and enthusiasts connect, joining forces to preserve and enrich our culture. We wrapped this promise in a simple payoff: “Waar makers en waarmakers elkaar vinden” It’s an ode to both the creative entrepreneurs and the donors who make it all possible.
The web design is built from modular blocks that seamlessly work together, no matter how they are arranged, ensuring a cohesive and fluid design.
By carefully crafting the user interface and overall design, we strive to create an online shopping experience that captivates and motivates visitors to interact actively with the platform.
CREATIVEFUNDING
Creativefunding is now a visible part of voordekunst, with color as the distinguishing element.
“We are incredibly happy and proud of how the project has turned out, and how everything comes together: the branding, photography, illustrations, and web design”
MICHELLE VAN DOORN
Brand manager & Marketeer at voordekunst
Every present needs a future.
Let's reinvent reality together. Drop us a line
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©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
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