Gula Dog Care
2021
Gula Dog Care
2021
With a range of high-quality products that are made to last, GULA is here to elevate the experience and aesthetics of dog-care.
ROLE & SERVICES
Branding
Illustration
Graphic Design
CREDITS
Photography:
Martijn Dorhout Mees
CLIENT
guladogcare.com
APPROACH
Our mission was to position Gula as a connoisseur of style and quality within the dog market. Inspired by activewear, Gula stands out, empowering owners to dress their pooch in apparel that mirrors their own.
TYPOGRAPHY
A blend of modern, clean sans-serif and a contemporary digital serif typography strikes the perfect balance for Gula’s messaging. The use of Basis Grotesque is a bold foundation, with digital serif Boogy acting as a way to include more depth and balance.
IDENTITY + COLOUR
GULA’s visual identity conveys a playful and authentic essence. To emphasize this, we created illustrations which play on GULA’s identity. The brand’s signature colours are centered around GULA's colour - orange. Symbolizing energy, vitality and happiness, orange captures the spirit of GULA’s dynamic lifestyle.
“Great communication, awesome artwork and branding skills, in which Phoney has the balls to show the client wat branding is about and push him to think different. The planning and organizational skills were great, I was continuously up to date regarding the project status.”
MARTIJN DORHOUT MEES
Founder of GULA
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©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
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