The Phoney Club_Bartine1
The Phoney Club_Bartine-m1

Bartine Bakery

2026

Bartine Bakery

2026

The bread is why you come. The place is why you come back.

ROLE & SERVICES

Visual Identity
Print design
CREDITS

Photography:
xx

Handlettering:
Tom Vincentie
CLIENT

Bartine Bakery
The Phoney Club_Bartine12
BRAND MARK

The distinctive character of the NONA brand mark lies in its Art Deco–inspired construction, with forms that feel almost welded together. The custom icon is inspired by the principles of the Wiener Werkstätte, reflecting unity, craftsmanship and thoughtful design.

The Phoney Club_Bartine8
The Phoney Club_Bartine9
BRAND MARK

The distinctive character of the NONA brand mark lies in its Art Deco–inspired construction, with forms that feel almost welded together. The custom icon is inspired by the principles of the Wiener Werkstätte, reflecting unity, craftsmanship and thoughtful design.

The Phoney Club_Bartine2
The Phoney Club_Bartine10
APPROACH

Klaas Gubbels spent his career painting the same objects, a table, a coffee pot, a cup. Same subject. Always a different work. He believed the traces of making must stay visible. It is proof that something was made by hand, with intention, over time.

That is the philosophy behind the new Bartine identity.

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The Phoney Club_Bartine7
TYPOGRAPHY

The typographic direction is rooted in clarity and precision. Chalet provides a calm and approachable foundation, while ABC Simon introduces a research-driven, technical layer inspired by scientific documentation. A hand-drawn serif adds warmth and reflects Maayke’s personal touch, balancing rigor with humanity.

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Bartine_ThePhoneyClub
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The Phoney Club_Bartine3

Every present needs a future. Let's reinvent reality together. Drop us a line

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THE PHONEY CLUB
Gouvernestraat 89
3014 PL, Rotterdam
The Netherlands
Get directions
©THE PHONEY CLUB
ALL RIGHTS RESERVED
2026
Currently working on:
Strategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior group
THE PHONEY CLUB

Gouvernestraat 89
3014 PL, Rotterdam
The Netherlands
Get directions
2026 ©THE PHONEY CLUB
ALL RIGHTS RESERVED
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