Travelin' SS26
2026
ROLE & SERVICES
The Phoney Edit for Travelin' Outdoor
SS26 Campaign
CONCEPT
High in the valleys of the Himalayas, a woman’s face is a living testament to her journey. Laugh lines speak of joy shared in community, sun spots mark days spent tending high-altitude gardens that nourish entire villages.
This is the soft gaze; a core philosophy at the heart of CÎME. Born from the belief that skincare can be better, CÎME is grounded in Himalayan botanical wisdom and perfected through modern science, with deep respect for women and their true essence. We upgraded the brand to mirror this philosophy, expressing the gentleness, integrity, and quiet strength with which CÎME meets the world.
CLIENT
Travelin' Outdoor
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©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
Currently working on:
Strategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior groupStrategy and branding for a leading interior group