The Phoney Club | Visual identity, Branding & Communication | Rotterdam

The Coucou Club

2018 — Ongoing

The Coucou Club

2018 — Ongoing

The Coucou Club is your go-to global beauty destination, offering you the coolest niche brands, local rituals and trends from all over the world.

ROLE & SERVICES

Branding
Campaigns
Graphic Design
Web Design
CREDITS

Photography:
Encrite Studio
Meis & Jip 
APPROACH

Coucou believes in beauty that knows no bounds - inclusive, transparent, and just one click away. A brand that stands at the forefront of beauty reinvention deserves a bold face, custom-made typography and a unique graphic icon style.

The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Visual identity, Branding & Communication | Rotterdam
TYPOGRAPHY

This new female movement wouldn't be complete without its own fabulous custom typography. Coucou Regular is soft and friendly, yet breathes boundless spirit and cuteness.

The Phoney Club | Visual identity, Branding & Communication | Rotterdam
PACKAGING

In a world brimming with beauty and cosmetics, we were tasked to create a packaging range that stands out and exudes the quirky, colourful and innovative essence of Coucou’s products. 

The Phoney Club | Visual identity, Branding & Communication | RotterdamThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Visual identity, Branding & Communication | RotterdamThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Visual identity, Branding & Communication | RotterdamThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Visual identity, Branding & Communication | RotterdamThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Visual identity, Branding & Communication | RotterdamThe Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Huisstijl en grafisch ontwerp | RotterdamThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Huisstijl en grafisch ontwerp | RotterdamThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Huisstijl en grafisch ontwerp | RotterdamThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Huisstijl en grafisch ontwerp | RotterdamThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam
The Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam
ICONOGRAPHY

To add a dash of playfulness, we have created custom iconography which weaves an element of surprise through Coucou’s visual identity. Strategically placed, these quirky icons are a sight for the eyes, much like a perfectly wrapped Coucou gift.

The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio

Coucou is a brand that is alive and moves with the seasons, our designs functioning as tools for fearless self-expression.

The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication StudioThe Phoney Club | Branding & Visual Communication Studio
CAMPAIGNS

As the identity is adaptable and flexible, we created multiple campaigns and products, all aligned with Coucou’s signature popping colour palette. Fearless, fun and expressive.

The Phoney Club | Branding & Visual Communication Studio

“Phoney immediately understood how we wanted to portray our brand and got into the Coucou Vibe ;). We match not only on design and branding level, but also as individuals. We are working together for five years, and many more to come!”

PHILIPPINE DORHOUT MEES
Co-founder of THE COUCOU CLUB

Every present needs a future.
Let's reinvent reality together. Drop us a line

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THE PHONEY CLUB
Kruisplein 23b
3014 DB, Rotterdam
The Netherlands
Get directions
©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
Currently working on:
A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst
THE PHONEY CLUB

Kruisplein 23b
3014 DB, Rotterdam
The Netherlands
Get directions
2023 ©THE PHONEY CLUB
ALL RIGHTS RESERVED
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