Philo Supplements
2022 — Ongoing
Philo Supplements
2022 — Ongoing
The fundamentals of feeling good. We partnered up with botanical supplement brand Philo, and developed a clean and transparent visual strategy.
ROLE & SERVICES
Branding
Packaging
Campaigns
Graphic Design
CREDITS
Photography:
Jasper Rens van Es
Michèle Margot
Imke Ligthart
CLIENT
www.philosupplements.com
APPROACH
Natural resources, synergy, zero harm and full disclosure - the brand pillars of Philo - helped guide the brand’s visual direction. We translated Philo’s no-nonsense approach into a solid and modular brand idenitity.
INSIGHT
Philo was founded by Hester Schaberg, who has a background in orthomolecular science and heaps of experience in clinical research. Her honest and open approach, backed by science and research, deserved to be highlighted in our visual strategy.
We developed a straightforward collection of icons, which helped to effectively convey our narrative within the complex context of the supplement industry
Graphic and accesible. Philo’s colours and visual language work effectively together to communicate the brand’s product range.
VISUAL IDENTITY
We worked on creating clear and crisp visual communication. Energetic, fresh and positive being the keywords of our strategy. These botanical supplements are balanced and efficient, and that is what we aimed to express with the visual identity.
To highlight the botanical ingredients used in Philo’s supplements, we opted for a highly visual product shoot focusing on ingredients and composition.
SOCIAL STRATEGY
At Philo, the expert brand, we love sharing our knowledge online. We share insights about ingredients, skin tips, and how to sleep better at night. When it comes to matters of self-improvement, think of Philo as your guide.
Every element of the brand, such as colour, graphics, typography and imagery, collaborates to communicate the overarching narrative and essence of the brand.
“Phoney is specialized in the whole range from creative design and branding to social media support. We love the clean and edgy design they made, and the 360 full service support. They think along with their clients in a very proactive way and helped us grow.”
HESTER SCHABERG
Co-founder of PHILO
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Changing the landscape for a healthier tomorrow for Healthy.Capital
Going crispy and clean for botanical supplement brand Philo
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©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
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