By providing innovative digital-health startups with seed capital and a powerful global network, Health.Capital seeks to revolutionise the industry.
In crafting the identity, we aimed to strike a balance between corporate professionalism and entrepreneurial spirit, while maintaining a sense of friendliness and originality.
Healthy Capitals' graphical language is characterised by clean and crisp communication. All elements within the corporate identity emerge from the dot of the logo. With this “seed” as the basic shape, we aim to make seemingly complicated information easy to understand. The use of contrast in colours and type strikes a harmonious balance between simplicity and impact.