The Core
2023
The Core
2023
The Core is here to redefine the way you take your supplements. Meet the world's first refillable supplement spray.
ROLE & SERVICES
Strategy
Branding
Brand Campaign
Graphic Design
CREDITS
AI Campaign made with Midjourney by The Phoney Club
Product photography stills by Lisa van Dam
CLIENT
The Core Supplements
www.thecorewecare.com
APPROACH
Carrying a successful female-focussed platform into a professionalized stage of business. The Core creates next level products for the body and mind, whilst simultaneously providing a platform for integrative healthcare practitioners.
The Core is led by Dr. Louise Lagendijk, a former Harvard researcher with extensive knowledge of the integrative method. Her solutions are rooted in holistic medicine, a comprehensive approach which unifies the best of modern science and natural wisdom. It is Louise’s revolutionary vision which leads The Core into the future. Welcome to the new age of health.
As the brand narrative and internal framework are built upon the core concept of duality, that same principle lies at the heart of our visual identity.
This duality - the harmonious coexistence of opposing forces - is brought to life in the interplay between two fundamental shapes: the square and the circle.
TYPOGRAPHY
Creating clarity and recognisability by using just two typographies. Fold Grotesk provides approachability, whilst Kalice adds a touch of humanness and gives the idenitity more depth and character.
The Core launched with two essential products: the morning and evening duo set or 'AM + PM - The Essentials', containing the daily essential vitamins for a modern day lifestyle.
SOCIAL MEDIA
For the Core's social media strategy, we focused on creating high-quality content centered around health and wellness. All content was aimed at making the complex information more understandable, providing the Core's followers with useful insights, knowledge and inspiration.
CAMPAIGN
We helped The Core launch with a deliciously futuristic AI Campaign titled "Drops of disruption", grasping the revolutionary spirit of the products and brand. Welcome to the new age of health.
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