The Phoney Club | Branding & Visual Communication Studio

SPOT

2024

SPOT 

2024

For the happy, not just the happy few. That’s the essence and beating heart of SPOT. A new, progressive area in Amsterdam Zuidoost.

ROLE & SERVICES

Branding
Copywriting
Graphic Design
Web Design
CREDITS

Project in collaboration with Avenue Concordia
Illustrations by Lola Vogels
CLIENT

Amvest
APPROACH

To brand this new area, we needed a different approach. What if we focus on the feelings, not just the facts? Instead of talking square meters, let's talk about what matters on an emotional level: finally having enough room to invite friends over for dinner. It exudes a cheerful, lively, and colorful essence.

The primary logo features ‘walls’ between the letters. For the rental properties, we have introduced a secondary logo that emphasizes the dynamic community-feel of the neighborhood.
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The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Visual identity, Branding & Communication | Rotterdam
The Phoney Club | Visual identity, Branding & Communication | Rotterdam
The Phoney Club | Visual identity, Branding & Communication | Rotterdam

Living on the
bright side..
of the city

What was previously a fairly empty industrial space is now being transformed into fully-mixed residential, commercial, and amenity-rich area. Lola Vogel's brightly-coloured illustrations capture this dynamic scene perfectly, adding a suprising layer to the design.

WEBSITE

A place to Land. The SPOT website presents a lively graphic story which fits seamlessly with the brand’s core values. Friendly new wave, inviting, expressive and forward thinking.

The Phoney Club | Visual identity, Branding & Communication | Rotterdam
The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio

The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio
PHOTOGRAPHY

Instead of traditional building renders, we opted for the use of photography and illustrations. A strategy that allowed us to infuse the brand with character and approachability. High-exposure and analog colours mix with homely, pedestrian scenes - creating fun and dynamic images.

The Phoney Club | Branding & Visual Communication Studio

Every present needs a future.
Let's reinvent reality together. Drop us a line

Explore More

At SPOT, you can sit with us

Putting back the 'fun' in functionality for FEST Amsterdam

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THE PHONEY CLUB
Gouvernestraat 89
3014 PL, Rotterdam
The Netherlands
Get directions
©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
Currently working on:
a new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body care
THE PHONEY CLUB

Gouvernestraat 89
3014 PL, Rotterdam
The Netherlands
Get directions
2023 ©THE PHONEY CLUB
ALL RIGHTS RESERVED
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