Schipdock
2023 - Ongoing
Shipdock
2023 - Ongoing
This gutsy real-estate project, set against the backdrop of old industrial Amsterdam-Noord, demanded a brave and brutalist design approach.
ROLE & SERVICES
Branding
Copywriting
Graphic Design
CREDITS
Project in collaboration with
VolkerWessels, Fred Developers, and Avenue Concordia
CLIENT
Amvest
APPROACH
Shipdock is a neighbourhood with a non-conformist spirit, a home that offers radical luxury with a raw and ragged-edge. Embracing the fundamental characteristics of the location, we have drawn inspiration from its industrial maritime history.
GRAPHICAL LANGUAGE
Visualising the historical landmarks, the geometric grid, bold type and coloured blocks, form the core of the design.
The highlighted shapes refer to the colourful stacked containers in a shipyard.
LOGO
The logo is flexible and can be used in various configurations. This makes the identity dynamic and adds a energetic touch to the designs. The letters are bold and graphic, with an industrial character.
Explore More
Currently working on:
a new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body care
©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
Currently working on:
a new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body care