The Phoney Club | Branding & Visual Communication Studio

Backer+Rueb

2022

Backer+Rueb

2022

Welcome to the new creative district of Breda. An old steam locomotive factory area transformed to a place where ideas can grow. 

ROLE & SERVICES

Brand positioning
Strategy
Visual identity
Book design
Campaigns
Signing
CREDITS

Pitch and project in collaboration with Avenue Concordia 
CLIENT

Amvest
APPROACH

After years of vacancy, the Backer+Rueb area is picking up steam again; there is fertile ground and oxygen for the development of a new lively
piece of Breda. As for the history of this area – where design, craftsmanship and fun have intersected for decades we were closely involved in branding and communication of this development by Amvest.

The Phoney Club | Visual identity, Branding & Communication | Rotterdam

The industrial heritage of the area we captured in the logo and the ‘plus’ from the identity is the start off the framwork and functions as a building block of Backer+Rueb. The plus sign communicates ‘an addition’. An addition for Breda, growth, development and expansion, not individually but together in a community.

The Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam
The Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam

Backer + Rueb is a new development in Breda. This new district will rise northwest of the central station and will combine living and working, gaining inspiration and living life to the fullest.

The Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam

Our journey with the brand began from the initial pitch, extending through crafting its visual identity and communication strategy. We curated various print materials, including a 140-page 'development vision' booklet, along with journals, signage, stationary, brochures, and on-site materials, each designed to resonate with the brand's essence and vision. (Explore the full booklet here)

The Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam
The Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam
The Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam

Ever wondered what dreams look like? Connect with us

Explore More

Currently working on:
A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst
THE PHONEY CLUB
Kruisplein 23b
3014 DB, Rotterdam
The Netherlands
Get directions
©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
Currently working on:
A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst A fresh look for crowdfunding platform voordekunst
THE PHONEY CLUB

Kruisplein 23b
3014 DB, Rotterdam
The Netherlands
Get directions
2023 ©THE PHONEY CLUB
ALL RIGHTS RESERVED
View