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Brand Guidelines — May 2025
Soft edges, strong core.
01 About CÎME

Mountain-Sourced
Bioactive Skincare

Rooted in modern innovation and ancient Himalayan wisdom, CÎME harmonises nature and science to nourish, protect, and restore.

The accent mark in 'CÎME' subtly references the Himalayan peaks that inspire our ingredients and philosophy — a meaningful detail that connects our visual identity to our origins and purpose.

Design with our signature 'soft gaze' — seeing both the precision in details and the emotion in the bigger picture. Let the natural balance of strength and gentleness that defines CÎME guide every creative choice.

FoundedBelgium
CategoryBioactive Skincare
OriginHimalayan Botanicals
PositioningPremium, accessible
CertificationsOrganic, Vegan, Clean
TaglineFrom mountain roots to modern rituals
Design byThe Phoney Club — 2025
02 Brand Pillars
Mountain
medicine

Rooted in the ancient wisdom of Himalayan healing traditions, our formulas harness the potency of high-altitude botanicals. These resilient plants, shaped by extreme conditions, carry powerful restorative properties that heal, protect, and nourish the skin.

Embracing
the gentle

From our formulations to the way we care for ourselves and the planet, we believe kindness holds the power to transform. An invitation to look at ourselves with warmth, to replace scrutiny with softness, and to see beauty as something to nourish with compassion.

Powered by nature, perfected by science

By marrying the purity of organic botanicals with advanced formulations, we create skincare that's as effective as it is kind — to your skin and the planet. A supreme product-line, offering the best of both and more.

A loving
tribe

CÎME is more than skincare; it's a shared journey. The hands that tend the soil, the minds that craft each formula, the faces that welcome our skincare into their daily rituals — they are all part of our global community.

03 Core Design Principles

Soft edges,
strong core.

Four key principles work in harmony to create a cohesive yet distinctive visual experience — from packaging to digital presence.

Duality

In every brand expression, we blend softness with strength, mysticism with clarity, tradition with innovation. Our visual identity marries organic textures with structured elements, creating a harmonious contrast that feels both intimate and authoritative.

Expression

Our identity is a complete and profound translation of CÎME's intrinsic DNA. Through warm, natural photography, thoughtful typography, and an intelligent layout system, we communicate not just what CÎME is, but what it stands for.

Himalaya

The Himalaya stands as the beating heart of our brand. The mountainous landscape, with its peaks and gentle valleys, informs our colour palette, textures, and compositions — a naturally interwoven signature of CÎME.

Authenticity

Our visual language embraces imperfection and celebrates the human touch. We avoid overly polished aesthetics in favour of genuine expressions that feel lived-in and truthful. Photography captures honest moments and real textures.

10 Colours
Base Colors
Muted Beige 01
#FBFAF8
Muted Beige 02
#F8F7F3
Muted Beige 03
#E9E7DB
Soft Grey 01
#E8E8E5
Soft Grey 02
#E4E4E4
Charcoal 01
#515151
Charcoal 02
#393939
Black
#000000
Accent Colors — Newsletter
Green
#C6D998
Purple
#D5D0E1
Yellow
#E2D9AF
08 Signature Blurs

Our signature blurs serve as atmospheric canvases that bring depth, emotion and subtle movement to our communications. Hover over a blur to upload your own image or download it for client delivery.

Mountain
Mist
Sunlit
Peak
Botanical
Aura
Himalayan
Sunrise
05 Typography
AaBb
CcDd
1234
AaBb
CcDd
1234

Affairs and Monument Grotesk embody our brand's essence — refined yet approachable, authoritative yet warm. The interplay between serif and sans-serif mirrors CÎME's harmony of tradition and innovation.

01.
Titles & Headlines
Affairs Regular — Letter spacing −25
Affairs Regular
02.
Body Text
Monument Grotesk Regular — Letter spacing 30
Monument Grotesk
03.
Sub Header
Monument Grotesk — Uppercase — Letter spacing 30
Our Commitment
04.
Buttons & CTA
Monument Grotesk Regular — Letter spacing 30
Shop now
05.
Fallback — Google Fonts
EB Garamond (serif), Hanken Grotesk (sans)
Hanken / EB Garamond
11 Imagery

Every image in our visual system strengthens the connection between audience and brand ethos. Hover over a cell to upload your own image or download it. Ondersteund: JPG, PNG, WebP.

Macro / Botanical
Portrait
Product still life
Nature / Himalaya
Texture / Ingredient
Mountain landscape
Voice Tone of Voice
More BoldMore BrightMore Clear
Expressive Always REAL Functional
Voice Keywords
WarmDirect PoeticHonest GentleConfident GroundedInclusive
Voice in Use
"At CÎME, we believe beauty isn't something to chase, it's something to honour and celebrate. That is why our skincare is both effective and gentle, working in harmony with your body rather than resisting its natural rhythm."

We reject outdated beauty narratives shaped by unattainable standards. Instead, we invite you to see yourself through a softer, more loving lens — what we call the 'soft gaze.' This philosophy guides everything we do, from our formulations to our community connections, creating skincare that feels intimate, powerful, and pure.

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