The Phoney Club | Visual identity, Branding & Communication | Rotterdam

Fest Amsterdam

2022

Fest Amsterdam

2022

Your interior is a space for self-expression, a kaleidoscopic range of moods, colors, designs, and ideas which shape your own world. A Universe of You.

ROLE & SERVICES

Branding
Campaigns
Graphic Design
Web Design
CREDITS

Photography:
Sasha Esmail
Kasia Gatkwoska
Marie Wanders
Michèle Margot
CLIENT

www.festamsterdam.com
APPROACH

Interior brand FEST represents an all encompassing effort to bring joy to everyday life and to celebrate the world around us. With its colorful character, the brand advocates bravery and boldness in both life and aesthetics.

The Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam
The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio
TYPOGRAPHY

We used the Regular and Medium styles of Basis Grotesque by Colophon Foundry. Being the only typeface used in the new FEST identity, Basis Grotesque makes a bold and confident statement. It promotes recognizability too, serving as a landmark for the brand.

The Phoney Club | Branding & Visual Communication Studio
COLOUR PALETTE

The FEST palette consists of a series of daring pops of colors, creating bold combinations.

CATALOGUE

While creating the catalog, we put back the ‘fun’ into functionality with colorful shapes, combined with a striking graphic typography. 

The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Huisstijl en grafisch ontwerp | Rotterdam
The Phoney Club | Visual identity, Branding & Communication | Rotterdam

We’re showing FEST’s colorful collection in a graphic, bold and confident way.

WEBSITE

The new FEST website presents a graphic story which fits seamlessly with the brand’s core values. It is clear, inspiring and timeless, yet unmistakably FEST. 

The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio
Our primary objective is to significantly improve user engagement through the development of an e-commerce platform that is both intuitive and inspiring.
The Phoney Club | Branding & Visual Communication Studio
By carefully crafting the user interface and overall design, we strive to create an online shopping experience that captivates and motivates visitors to interact actively with the platform.
The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio
The Phoney Club | Branding & Visual Communication Studio

“Phoney is super creative and consistently delivering work that perfectly aligns with our brand's essence, which Phoney helped to pinpoint further. The teams friendly and professional approach makes the collaboration fun and authentic.”

TEDDY VAN DER HEIJDEN
Brand & Campaign Manager, FEST Amsterdam

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THE PHONEY CLUB
Gouvernestraat 89
3014 PL, Rotterdam
The Netherlands
Get directions
©THE PHONEY CLUB
ALL RIGHTS RESERVED
2023
Currently working on:
a new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body carea new startup in botanical body care
THE PHONEY CLUB

Gouvernestraat 89
3014 PL, Rotterdam
The Netherlands
Get directions
2023 ©THE PHONEY CLUB
ALL RIGHTS RESERVED
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