Fashionology (FG) is an independent, female-owned jewelry brand, based in Rotterdam. Since 2009, Fashionology has been famous for combining modern classics with minimalist basics. It strips away all unnecessary fuss and goes back to the core of what we find beautiful. The collaboration between FG and The Phoney Club was a match made in heaven. Re-introducing Fashionology into the market, we were thinking beyond a pretty logo. We developed an identity that delivers, thinks, talks, and listens.