AUrate NY

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Client: AUrate NY

Year: 2017

graphic design


Say it in Diamonds
AUrate is a young, high-end jewelry brand from New York (USA). Their minimalistic and graphic approach to jewellery shows results in their breathtaking design. In 2017, AUrate asked us to design a unique alphabet for their new line of gold and diamond encrusted-letter charm pendants.
Our approach: In line with the AUrate aesthetics, we created an alphabet that feels contemporary yet timeless, minimal, and feminine. Our goal was to make every single letter stand out in a unique way while making sure they remained part of a whole. By using straight lines and adding a pinch of art-deco, the letters were given an elegant yet playful character.
Have a secret message for someone? Say it in 14k gold topped off with diamonds, or keep a special someone close to your heart in brilliant style 😉