Client: Niko Rotterdam
Graphic design, branding
Photography by: Carlijn Jacobs
A promotional sports collections for monthly club night Niko Rotterdam.
We have always been interested in the idea of repurposing and recontextualising something to skew its purpose and value. This project sets a good example of our fascination with ‘reinventing reality’. What is the impact of the iconography of a big brand such as Nike and what happens when you make it your own? Not in a political but in a playful and lighthearted way.
Niko, just did it.