Hudson’s Bay: School Shop

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Client: Hudson’s Bay

Year: 2017

Branding, graphic design

We designed and developed the School Shop 2018 leaflet for Hudson’s Bay: 16 pages of your ultimate back-to-shool favorites. From bags to agendas: Hudsons’s Bay got you.

A challenge in this project was to take commercially account of product placement and sales offers, while at the same time, we want to appeal to the target group in a playful way. Cutting edge and fresh just like Hudson’s Bay itself.