The current crisis has all of us confined to our homes. Life as we know it, with our regular routines and habits, comes to a halt. Suddenly we spend 24 hours a day between the same four walls. Our first instinct might be to see this as troubling, but if we look again, we see this absurd situation brings forth great possibilities.

FEST is an affordable design brand for high-end furniture and home décor.

Optimism is a superpower Campaign
FEST
www.festamsterdam.com

While everyone is spending their extra time online, we are here to supply them with endless inspiration. Sharing our best tips and favourite items, we bring a positive message to inspire and engage Fest fans. If quarantine is your nemesis: optimism is a superpower!

 

The campaign is built on an integrated marketing campaign with various expressions online and offline such as window stickers, online advertisements, animated stickers, an Instagram strategy, a landing page and online magazine.