Club GemShow info
Client: Gem Creative Agency
Branding, graphic design, print
Cultivate the clash
Club Gem is an event platform for art, entertainment, a restaurant, and bar hosted by Gem Creative Agency.
For the launch of Club Gem in March 2016 we were asked to create their visual identity. This kick off was a month-long collaboration and exposition from De Kunstuitleen in a temporary space in the centre of Rotterdam opening with the multidisciplinary festival KITS.
A distinct program asked for a distinct approach. Rather than aiming perfection we used Fugue and a bold colour palette to underline the diversity and pop up character of the event. Colourful and playful, just like the club’s activities.
A cultural stage in Rotterdam where the presentation of different disciplines and genres gives a unique experience to the public and brings different target groups together in an accessible way.
By integrating the gemstone into the logo it became a recognizable extension for Gem Creative Agency and can be used for multiple purposes.