AUrate NYShow info
Client: AUrate NY
Say it in Diamonds
AUrate is a young, high-end jewellery brand from New York (USA). Their minimalistic and graphic approach to jewellery making results in breathtaking design.
In 2017, AUrate asked us to design a unique alphabet for their new line of gold and diamond encrusted letter charm pendants.
In line with AUrate aesthetics, we created an alphabet that feels contemporary yet timeless, minimal and feminine. Our goal was to make every single letter stand out in a unique way while making sure they remained part of a whole. By using straight lines and adding a pinch of art-deco, the letters were given an elegant yet playful character.
Have a secret message for someone? Say it in 14k gold topped off with diamonds, or keep a special someone close to your heart in brilliant style ;-)!