AUrate NY

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Client: AUrate NY

Year: 2017

graphic design


Say it in Diamonds
AUrate is a young, high-end jewellery brand from New York (USA). Their minimalistic and graphic approach to jewellery making results in breathtaking design.
In 2017, AUrate asked us to design a unique alphabet for their new line of gold and diamond encrusted letter charm pendants.

Our approach:
In line with AUrate aesthetics, we created an alphabet that feels contemporary yet timeless, minimal and feminine. Our goal was to make every single letter stand out in a unique way while making sure they remained part of a whole. By using straight lines and adding a pinch of art-deco, the letters were given an elegant yet playful character.

Have a secret message for someone? Say it in 14k gold topped off with diamonds, or keep a special someone close to your heart in brilliant style ;-)!